Jane Willis
Creative health leader, coach & facilitator
Website re-design
Date: September 2026
Platform: Squarespace
Brief: Bring the design of the existing website up to date with new content and business direction. Also re-align online communications channels with existing branding.
Website look & feel: Calm, gentle & reflective. Using soft & warm tones with sharp, clean lines and a spacious feel.
What I did
I worked with Jane Willis over a few months to re-align her website and digital communications to her pre-existing branding and new work direction. I gave Jane’s entire website a design refresh based on content provided by a copywriter, simplified her website structure, and helped her form a manageable strategy for maintaining her website in future.
Highlights
Initial calls to support Jane find clarity on her new business direction, and worked in tandem with Jane and a copywriter to draw up a new website sitemap
Re-design of the website homepage, about page, contact page, blog page, blog posts, sales pages, website header and footer
Design of 3 new landing pages for the key services, built to accommodate planned new offerings as the business grows
Overall audience journey feedback and improvements for the newsletter signup process and contact forms
Pop-up form set up to promote a free offering
Cookie banner set up
Tidy up and re-organisation of background area of the website for a cleaner user experience, and strategy suggested for managing a growing website
URL redirects set up to resolve broken link issues, and guidance provided to manage this in future
Personalised guides for maintaining the new website design, including a website style guide PDF, advanced editing tutorial video and blog post guide.
Re-design of 3 newsletter email templates to improve audience engagement
Design adjustments to booking systems for brand cohesion
"Rhiannon is an amazing person to work with. She has a great eye for design, knows what she is doing, is incredibly thorough and committed. Having Rhiannon on board felt like I was working as part of a team. I felt we were genuinely working towards the same goals, and that she was not just supporting me, but alongside guiding and leading me with her expertise."
— Jane Willis
